MUMBAI:  Sony Pictures Network (SPN) has witnessed a flurry activity at senior positions of late. The latest movers in the hierarchy include for Aman Srivastava and Amogh Dusad who were elevated by the company. Srivastava has been promoted to senior vice president, head of marketing at Sony Entertainment Television (SET), while Dusad was handed a new responsibility as head of  digital products at SET.  Earlier Srivastava and Dusad occupied the roles of vice president, marketing and senior vice president and head - programming and content acquisition respectively.

After a three-year stint as senior marketing manager at Sony, Srivastava joined Viacom 18 as associate director- international marketing. In 2013, he moved on from Viacom 18 as director- international business and syndication to join The Walt Disney Company as head of marketing, youth and movie channels. After almost three years in that role, Srivastava returned to SPN as Vice President Marketing.

Srivastava has more than 14 years of experience in marketing, communication and new product development -brand management, research, activation, new product launch and content syndication. He has also lead brand to success in terms of profitability, Market share & Share of Mind. He has successfully conducted channel and product launches across geographies.

Before joining Sony, Dusad worked with NDTV Imagine as director in strategic planning and research. He started his career as an associate director at TAM Media Research, working there for four years.

Over a career spanning 15 years, Dusad has a demonstrated a history of working in leadership positions covering different facets of the broadcast media industry including content acquisition, creating partnerships with content creators, leading cross functional teams to drive business planning, ad revenue maximisation, consumer insight generation, spearheading initiatives towards digital and second screen engagement.

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