HONG KONG: The pioneer of terrestrial television in Hong Kong in 1967 Robert Chua shows no signs of slowing down. The television producer's game show Everybody Wins which airs in Singapore on Mediacorp channel 8 has raised over a quarter of a million Singapore dollars for charity.
 

The show has logged more than 50,000 viewers calls donating five Singapore dollars per call - for a total of over a quarter million dollars. The proceeds have gone towards the local National Kidney Foundation (NKF). The viewer interactive segment invites home audiences to participate at the nominal per-call fee.

The show also airs in Shanghai every night on Oriental TV. At last month's MIP-TV conference and exhibition in Cannes, Chua launched a special format for the show that Robert Chua Productions is representing for worldwide television.

Chua's other major accomplishments include the launch of China Entertainment Television Broadcast Ltd (CETV) in 1995. This was acquired by AOL Time Warner last year. Chua is a shareholder and remains as chairman of the programming service.

He served as one of the first executive producers at Hong Kong's TVB - the market's first terrestrial TV station. He introduced the concept of live programmes into the territory with shows such as Enjoy Yourself Tonight. He was also the brains behind the country's first pageant for women.