MUMBAI: It's official now. Rediffusion DY&R has stopped handling corporate communications for Zee's flagship channel Zee TV as well as Zee MGM and Zee English as of 1 September.

Clea PR however continues to handle Zee Cinema and Zee Music, which are headed by ETC promoter Yogesh Radhakrishnan. The decision to handle the PR for the Zee channels had been taken a few months ago, when the Subhash Chandra-led Essel Group decided to create a signature group under Corporate Brand Development Group (CBDG) for all the brands in the group as a corporate brand. Rediffusion however was handling the Zee accounts till recently.

While the brands that the new group will handle includes all Zee brands, Alpha brands, Playwin, Zee Education, Essel World, Water Kingdom, Fun Republic, Essel Propack Ltd., and the Agrani group, Zee Cinema and Zee Music have been left out of its ambit, at least for the time being.

The move has come almost in conjunction with the group's decision to start subscribing to TAM data. The flagship Zee TV has recently launched its big ticket show of the year - Awaz - Dil Se Dil Tak and is scheduled to launch another - The Magic Make Up Box this Sunday. Last year's innovative show, Jeena Isika Naam Hai, also returns in a new season to the channel this Friday.