MUMBAI: Red FM promises constant innovative programming to its listeners. Keeping in line with this, the station presented a 'live preview' of Ram Gopal Varma's soon to be released film, Nishabd at a press conference on 17 February.
Director RGV along with Vishal Bharadwaj, Manmohan Shetty, Amar Mohile, Bhushan Kumar and the star cast Amitabh Bacchan and Jiah Khan were present at this unique preview which was aired across all its FM stations live. Recreating a radio studio right on the stage , RJ Malishka presented the show chatting with the director, music director and stars of the movie.
Commenting on this unique initiative Red FM COO Abraham Thomas said, "This is first for any radio station in India. With this event we have raised the bar in terms of providing excellent content and innovative programming for our listeners. This association helps Red FM further strengthen its commitment towards bringing the best of Bollywood for its listeners!"
Speaking about the music launch, director Ram Gopal Varma said, "Nishabd is a beautiful movie with a very sensitive subject and needs to be promoted with extreme maturity. Red FM has done an excellent job of showcasing the music of the film and we are extremely pleased with the kind of reach the movie has received with this first ever live music premiere on Red FM."