MUMBAI: This year, the number of people searching for Sunny Leone was much more than actors like Salman Khan and Katrina Kaif and cricket maestro Sachin Tendulkar, making the adult film star the most searched personality this year, reveals Google India's annual Zeitgeist.

Google India today announced its annual Year End Zeitgeist that takes a look at 2013 through the collective eyes of the world on the web. Zeitgeist offers a unique perspective on the year's major events and hottest trends, based on Google searches conducted in India.

This year, searches for Bollywood hits and the Indian Premier League topped the trending charts, showing that Indians’ first love, as ever, is for stars, movies, cricket and songs. Actor Shah Rukh Khan was fifth in the list, followed by singer Honey Singh, south Indian film actress Kajal Agarwal, Kareena Kapoor, Sachin Tendulkar and Poonam Pandey.

SRK starrer-Chennai Express topped the Zeitgeist chart, followed by IPL 2013 and the musical blockbuster Aashiqui 2.

Narendra Modi, who with his political campaigns made much noise all across in the country also  emerged the leader in the most searched news category. Other popular searches in the news category were Blackberry phones, Rahul Dravid, Saina Nehwal and Vijay Mallya.

Local entertainment was also popularly searched on mobile this year. Top three searches on mobile were restaurants, bars and movies followed by coffee, cricket score and fast food.

The report reveals that there was an uptick in searches for e-commerce sites. Flipkart and Olx.com were the most searched as online shopping sites.

“From a search trends perspective, 2013 was clearly the year of entertainment. Online shopping, banking and e-commerce also continued their upward trend – a clear testimony to Indians embracing online transactions,” said Google India VP and Managing Director (Sales and Operations) Rajan Anandan.