MUMBAI: A show that stormed TV channel Star Plus 17 years ago is making its comeback. Ekta Kapoor’s famed Kasautii Zindagii Kay is relaunching with a new cast and story from 10 September weekdays at 8pm.

The Balaji Telefilms produced show released its first promo in July featuring Erica Fernandes as Prerna in the show, while the male lead will be played by Parth Samthaan. Ekta Kapoor had used social media to convey that “Love never dies!!! When you think it’s over, it returns! Here it is Kasauti Zindagi Kay!”

Kasauti was one of the most successful shows, not just for Balaji Telefilms but also Star Plus. The channel has been revamping its lineup frequently in the recent past as it grapples with low ratings. Shweta Tiwari and Cezanne Khan have played iconic characters and it may be difficult for the audience to imagine new faces. However, the gap would mean there are newer audiences who may not have watched the earlier version and Kapoor’s hint that the rebooted version will also be an emotional drive is likely to mean that the storyline will be suited to modern times.

Currently, the political satire Har Shaakh Pe Ullu Baithaa Hai is being aired at the 8pm slot but it will go off air. Earlier, newly launched Nazar was supposed to take over but it has been given the late night slot of 11pm.