MUMBAI: Kanta Advani, who headed ad sales at Zee TV for a while, has just joined SABTNL (Shri Adhikari Brothers Television Networks Ltd). Advani, who had her first day at the office today, joins SABTNL as president.
 

Advani, who is coming aboard SABTNL after some months at event marketing company Percept D'Mark, will be heading advertising and marketing functions at the network.

Directly reporting to Advani are Sandeep Singh, who manages ad sales for SABe TV, and Kiran Murthy, who looks after sales for Doordarshan and new initiatives in the south.

Commenting on the new appointment, SABe TV vice-chairman Markand Adhikari said that Advani was one of the most experienced executives in the business and her coming on board would be a great value addition to the team at SABe.

Speaking to indiantelevision.com, Advani said her broad brief was to take the network forward while at the same time building on the inherent strengths of SABe TV.