MUMBAI: A century on air and counting. Kagaz Ki Kashtti (KKK), a daily soap which airs on Sahara TV, completed 100 episodes yesterday.
Shrishti Entertainment, promoted by Bhagyashree and her husband Himalay Dassani, held a bash to celebrate the occasion at Time and Again restaurant in Mumbai's western suburb of Andheri.
Several invited guests from the industry, including the entire star cast of KKK, were present at the bash. "This is just a dress rehearsal for the party that we're going to have for the celebration of KKK completing 200, 400 and 500 episodes in the future!" said an over-enthused Himalay.
Speaking to indiantelevision.com, Sahara TV's commissioning editor Mahesh Patil said: "The audience should expect the unexpected now. There were two heroines and one hero till now but now it's going to be vice-versa. There is a major twist in the story, which will keep the audiences glued to their television sets."
Govind Namdeo, Rajeev Verma & Bhagyashree in KKK.
Executive producer Sushil Datta, who has also donned the director's mantle in this serial says, "It is a double responsibility for me to be the producer as well as the director in the same serial. We are sure the serial can reach 500 episodes and more because the content is very fresh. The plus point is that we have opened many tracks and there is a lot of scope for plots and subplots."
Himalay was ecstatic and happy with the way things were going. "Bandh mutthi laakh ki, khul jaaye to khaak ki" (till you don't see it you don't know its worth), he said. He said he was proud to be associated with a project where the effort that has been put in, shows.
"KKK is a very expensive and big project but we are also making a lot of money from it," he said. He praised Sahara as a channel that was very easy to work with and did not interfere. "Shristi Entertainment has signed a contract with Sahara for 15 movies and all of them are women-oriented movies," he informed. The shooting of the first movie is expected to begin in April/May and one movie will be launched every month.
Shristi has also developed two new pilots for Star and Zee. The serial which will be aired on Star is called Tanha Dil Tanha Safar and is a story of love and deceit. It is expected to be on air before the end of the year.
Bhagyashree, the protagonist and the creative director of KKK was just as pleased with the way things were progressing. Her role changes from that of a naive and simple girl to that of a strong and hardheaded woman who is suddenly saddled with a lot of responsibilities. "In a couple of years I am planning to get into direction because that is what I eventually want to do," she said.
