MUMBAI: Infomedia India Ltd., special interest and directory publishing company has joined forces with the Australian business to business publisher Reed Business Information, and its online division, Catch, to launch Hotfrog.in in India.

Hotfrog.in is a free business listings site where the content is driven by its users and is maintained and updated by its users. Users are able to update their listings with press releases announcing news for their business, as well as listing products and services and linking back to external websites, informs an official release.

"Being India's largest Yellow Pages and having healthy partnership with Reed Business Information, it was a logical step to launch an Indian-based site as it's such a rapidly growing and vibrant online market," Infomedia managing director Prakash Iyer said.

"HotFrog is one of the most exciting new web developments which gives users control. We are happy and confident that with the strong database of Infomedia Yellow Pages, Hotfrog will reach out to the right target audience in Indiam," said Catch managing director Andrew Dent.

Hotfrog.in is the 10th Hotfrog site to be launched around the world and its is estimated that Hotfrog.in already has 450000 listings. Launched in Australia in May 2005, HotFrog.com.au currently has around 900000 businesses listed.