MUMBAI: Filmfare has announced the 63rd Jio Filmfare Awards 2018 on 20 January with Colors as the broadcast partner.

The awards will honour artists whose dedication and hard work led to some of the most memorable performances and films on celluloid in 2017. The event will bring together the who’s who of the film industry and promises to create new benchmarks with a spectacular award show.

Viacom18 COO Raj Nayak said, "What a happy ending to 2017 as we welcome the iconic black lady into the Colors family. The black lady is perhaps the most recognisable award in the country and we are proud to enhance its glory by putting it on India's fastest growing entertainment channel, Colors. The rich history of Filmfare makes it the most sought-after awards in the entertainment industry; the addition of which to our bouquet of offerings will make our channel the Mecca of entertainment for the viewers.”

Taking forward the legacy of honouring the best of talent, Filmfare is back with the Jio Filmfare Short Film Awards 2018.

Filmfare worldwide media CEO Deepak Lamba said, "Last year, Filmfare took few big steps in strengthening its foothold and expand its reach on the digital platform with strategic associations with Facebook, Twitter etc. This year as well, we aim to set a new benchmark by reaching out to our patrons using television as well as digital platforms.”.