Mumbai: Colors Gujarati is all set to launch its new show Jode Rehjo Raaj - Sharto Lagu. The storyline of the show traces the journey of two individuals whose paths cross each other and they come together bound by conditions.

Produced by Y Star Cine & Television Jode Rejo Raaj will premiere on 6 June 2022, Monday to Saturday at 7.00 pm.

The show revolves around Aliya, who is not good at studies but somehow manages to get a job in one of the famous companies and then begins an interesting and humorous journey of errors, played by Toral Trivedi, as she enters the corporate world. In this journey, she meets Aryan, played by Akshay Pandya, who is the CEO of the company. He is self-centered and is as tough as coconut, but is soft-hearted. What binds them together is their secret which only the two are aware of and they plunge into a relationship with each other based purely on conditions. Will love blossom when it’s based only on conditions? What has a destiny in store for them? Or will the conditional love change to unconditional love for each other?

Commenting on the concept of the show, Colors Gujarati business head Vipul Nagar said, “As a brand, we are deeply rooted in Gujarati values and culture and make a conscious effort to inculcate this in both our fiction as well as nonfiction shows. To continue this, we are launching another fiction show which captures this essence. The show focuses on the journey of two individuals Aliya and Aryan who come together but under certain predefined conditions. We are sure that our efforts will help our viewers to reconnect with the strong culture and values of Gujaratis.”

Speaking on the launch of the show, Colors Gujarati programming head Darshil Bhatt said, “Our endeavour at Colors Gujarati has always been to provide inspiring stories with wholesome entertainment to our viewers. This show is a beautiful blend of love, humour and much more. The viewers are in for a delight and I’m excited to see it come alive on screen. “