Mumbai: Colors has announced its association with India's premier fashion and trade event, Lakme Fashion Week (LFW).

Titled 'Lakme Fashion Week - Colors Ka Jashn', the channel will air the event from 1-5 April at the afternoon time-slot of 3 pm.

Taking fashion to the viewers, this season of Lakme Fashion Week Summer/Resort 2013 will have artists from Colors' popular shows in a whole new designer avatar.

The show will be hosted by Rohit Roy.

Presenting a blend of style and drama a la Colors style, the channel will showcase all the behind the scenes action from the fashion week in a half an hour special episode. Colors' artists like Shamim Manan (Bhoomi), Gaurav Chopra (Rathore), newcomers in the Colors family such as Shefali Sharma (Gurbani), Toral Rashputra (Anandi) and Aakansha Singh (Megha) will be seen in a new avatar as they prepare to charm the audiences.

This special association will see Colors' artists interacting with the top notch designers of the country.

Colors weekday programming head Manisha Sharma said, "Colors has always persevered to bring new and innovative content for our audiences. With this association, we aim to further strengthen our perseverance and bring to them different type of content with a glimpse into the fashion industry. We hope to open doors and diversify to a new set of audiences that are looking for a mixture of fashion and entertainment - fashiontainment."