MUMBAI: Bollywood is coming to BBC! BBC World will feature a show India Business Report: Bollywood Inc, which will examines the business of Bollywood world. The show will air from 3 July onwards at 11 am.
The series India Business Report: Bollywood Inc. will take an in-depth look at significant facets of this fascinating industry, and will speak to Bollywood’s leading film personalities, financial firms and cinema analysts about modes of financing, in-film branding, the advent of new age technology, fancy multiplexes, international marketing and overseas sales, informs an official communiqué.
The series will explore one of the most important phases of the Indian film industry, its corporatisation.
The series begins this weekend with an overview of Bollywood, talking to filmmakers and film historians such as Shyam Benegal, Suresh Chabaria and Manmohan Shetty.
According to the release India produces more than 800 feature films every year in almost a dozen languages. However Anindya Roychowdhury, an analyst at KPMG, comments: “Indian film industry revenues are around US$1.3 billion and Bollywood is, say, only 40 per cent of that, which is around US$600-700 million. But in reality it’s Bollywood, which actually controls the psyche, has a large influence on every Indian psyche.”
In the following weeks, Bollywood Inc would showcase a look at film financing and analyses sources of funding such as individuals, institutions and corporate entities. The series also highlights the key elements in Bollywood’s value chain, from distribution networks, multiplexes, international film marts such as IIFA.
The programme brings viewers face to face with Bollywood’s new age directors, and charts the evolution of an actor into a superstar, examining the association between actors and advertising. Another episode explores the relationship between Bollywood’s famous song and dance routines and the brand-building exercise behind some of the greatest blockbusters.
Finally, the programme explores the challenges faced in marketing a movie and the concept of integrated selling using multiple media vehicles.
India Business Report: Bollywood Inc is sponsored by Skoda and LG, and produced for BBC World by UTV.
