Mumbai: Discovery Inc in partnership with Samsung is raising awareness among global audiences for the need to protect and conserve tigers in the wild through a content partnership around Discovery’s Project CAT (Conserving Acres for Tigers).
The collaboration entails the production of a short film "Eye to Eye with the Tiger," which follows wildlife photographer Yashas Narayan as he journeys through India on a mission to track, and film and photograph a tiger in the wild with Galaxy S21 Ultra 5G. "The jungle is full of symbiotic relationships. It's remarkable to see how animals depend on each other. I am delighted to have captured some raw moments that emphasise how important tigers are in the circle of life,” said Narayan.
Directed by BAFTA Award-winning filmmaker Vikram Singh, "Eye to Eye with the Tiger" shines a light on the dangers this majestic animal faces in the wild. Guided by a local conservationist Narayan searches for tiger tracks and takes note of signs from prey species while taking video footage and still images simultaneously with the Galaxy S21 Ultra 5G. The film reaches its climax when he comes face to face with a tiger hunting prey, a shot that brings to life the mission of Project CAT.
“Discovery is a purpose-driven company with a strong commitment to conservation and protecting wildlife. Tigers are among the most revered species on the planet and today we extend our mission to ensure a future for tigers so there will always be stories to tell through this first of its kind partnership with Samsung and Project CAT,” said Discovery global vice president - standards and social good Jessica Beatus.
Discovery supports nearly six million acres of tiger habitat across India, Bhutan and Russia through its Project CAT. Launched in partnership with World Wildlife Fund (WWF), the initiative aims to help protect and support the conservation of a transboundary tiger landscape that is a global priority for tiger conservation. This key area also supports local economies, alternative livelihoods, and climate justice for the most marginalised. Discovery joined the ambitious goal of conservation groups to double the wild tiger population by 2022, the next Year of the Tiger in the Chinese Zodiac, said the statement.
“Through our collaboration, we look forward to both showcasing the beauty of one of the world's most majestic animals with our super high-resolution camera whilst simultaneously raising awareness around the importance of the conservation of tigers in the years to come,” stated Samsung Electronics VP and head of global digital marketing group & mobile communications business Jung Suh.
