MUMBAI: The latest from the UK based Qibla Cola Company which was founded by Derby based businesswoman, Zahida Parveen is that it has featured on a 50 minute BBC Two documentary titled Message In A Bottle and was aired on 22 February.

This documentary follows Qibla Cola's initial entry into the market and launch in the UK.

The programme depicts the quest of Qibla Cola to become the real ethical alternative to global brands. A BBC film crew followed the soft drinks company for a number of months in 2003. This included covering a trade mission to Pakistan by members of Qibla's board of directors.

Qibla Cola Company spokesman Mohammed Haider said, "We are happy to participate in documentaries of this nature that demonstrate the emerging global trend amongst consumers for quality products founded on ethical principles. Consumers seek alternative brands to what many perceive as unethical and anti-competitive business practises of some large multi-nationals."