MUMBAI: NDTV Good Times announced the launch of Tamil audio feed, thereby expanding its reach to Tamil speaking viewers in Tamil Nadu and rest of the country. This launch is the first step towards expansion of NDTV Good Times footprint in regional markets, starting with Tamil Nadu.

The channel will initially focus on delivering content from its existing extensive library across food, travel, wellness, weddings, style and reality, showcasing all popular properties like Band Baajaa Bride, Highway On My Plate, Chakh le India, Vicky Goes Veg , Bachelor’s Kitchen, Luxe Interiors, Get The Look, No Big Deal, Heavy Petting, Yogasutra to name a few.

Commenting on the launch, NDTV Good Times channel head Arati Singh said, “We are pleased to announce launch of NDTV Good Times in regional language with Tamil audio feed. The channel with its focus on food, travel and fashion understands that the content is relevant to the Tamil audience. The launch of Tamil feed is in line with our expansion strategy, as we wanted more and more viewers to access and consume our content in their native language.”

She further added, “We hope the viewers will appreciate our lifestyle programming that advocates living large and celebrating life in young Indian style.”