MUMBAI: As far as historical significance goes, this could well rival the discovery in 1922 of the tomb of the Egyptian boy-king Tutankhamen.
On Sunday, 17 August, Discovery will present a two-hour special to American viewers chronicling the expedition, including the discovery, of what is believed to be the remains of ancient Egypt's stunningly beautiful Queen Nefertiti (also Tutankhamen's stepmother). The programme will also attempt to recreate the compelling story of one of the great figures in Egyptian history.

Kicking off in India the next day (18 August) will be a massive multimedia campaign to promote Nefertiti Resurrected . The campaign will continue in the lead up to the show's premiere in India on Sunday, 7 September. 
In the US, promos for Nefertiti Resurrected had thousands of "missing" posters featuring a silhouette of a bust of Nefertiti being plastered on telephone poles in 11 US markets. Print ads were run in People, Time, Entertainment Weekly, Oprah's O Magazine and Harpers Bazaar, along with heavy rotation on Lifetime. There will also be actresses dressed up as Nefertiti walking around New York, Los Angeles and Washington DC closer toward the launch date along with 'Found' posters plastered in eight markets, a Mediapost report says. 
Speaking to indiantelevision.com about the channel's new initiatives, Discovery India managing director Deepak Shourie said the plan was to increase the India-specific programming on the channel. Currently, Discovery has one hour of India-centric programming that airs every Saturday with a repeat on Sunday.
Shourie also drew attention to Atlas HD, an ambitious series of 30 two-hour, documentary specials on countries created specifically for high definition television (reported on indiantelevision.com in February). $65 million is what Discovery has budgeted for the series over the next five years.
The first episode is on India and is scheduled to air on Discovery and its HD service in 2005. The second episode is on China. Shourie said filming for the India episode was already under way.

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