MUMBAI: Further accelerating its presence throughout Asia, MGM Networks, a unit of Metro-Goldwyn-Mayer Inc. has launched the MGM Channel to subscribers in Thailand via UBC.
"In just over a year, we have seen tremendous growth throughout Asia. The MGM Channel has quickly achieved the status of 'must-have' channel for cable and satellite operators throughout the region. Through UBC, we will bring the MGM Channel directly to consumers across this key and growing market. We anticipate a very warm reception from Thai viewers," said MGM Networks executive vice president Bruce Tuchman.
The MGM Channel became available this month as part of UBC's Silver and Platinum Packages. MGM and UBC also plan to introduce Thai subtitling to the channel in the near future.
"This is a superb opportunity for UBC to add value to its silver and platinum packages with MGM Channel Asia's content of well-loved films. For us, this deal signifies a positive move towards the South East Asia and Greater China markets," said CNBC Asia Pacific president & CEO Alexander Brown.
The agreement with UBC is the most recent in a lengthy series of distribution deals forged by MGM Networks across Asia over the past year. Among other Asian operations, MGM Networks has a strategic alliance in the Greater China and South East Asia market with CNBC Asia Pacific, which assists MGM in the operation and distribution of a dedicated MGM channel in the region. The UBC deal will be part of this regional alliance. It follows announcements of the MGM Channel's launch in Hong Kong, Indonesia, Macau, Singapore, Taiwan and Malaysia.
"UBC is committed to providing the best-quality programs to widen knowledge of the world and bring entertainment variety to our customers," said UBC director marketing and sales Ongard Prapakamol." The MGM Channel is an outstanding addition to our new package offerings. We are confident that Thai viewers will be entertained by the variety of movies available on the MGM Channel."
Separately, MGM Networks holds interests in MGM-branded and other channels reaching scores of countries and territories worldwide. In the Asia-Pacific region, these interests include two branded channels in Korea and one in New Zealand.
In addition, branded MGM Channels reach millions of subscribers across Europe, Latin America and Africa. Among MGM Networks' latest channel launches are The MGM Channel in Spain, which premiered in summer 2004, and a Russian-language version of the MGM Channel that debuted in Russia last fall.
