MUMBAI: The MGM Channel will be broadcast to subscribers across sub-Saharan Africa via the new DTH platform, My TV.

The MGM Channel will join networks such as BBC World and Fox Sports on the growing My TV satellite service.

MGM Networks executive VP Bruce Tuchman says, “This agreement represents a very positive development for us in the African marketplace and fits nicely into our preferred strategy of providing more and more local viewers with choice in channels and choice in platforms.

“We believe that the launch of My TV, and the emergence of new opportunities across the region, will help spur higher multi-channel penetration and create even more attractive business prospects for channels across this burgeoning television market.”

My TV COO John Tydeman says, "The inclusion of western movies on the MGM Channel in the My TV bouquet will complement the news, music, children’s, sports, documentaries and local African programming currently available.

“My TV offers entertainment for African families across the sub-Sahara at an affordable price. MGM’s decision to join My TV is a further endorsement by the international programming community of the My TV proposition.”

The MGM Channel broadcasts handpicked selections from the MGM library, the world’s largest collection of modern films, on a 24/7 basis. The agreement with My TV is non-exclusive and follows a number of breakthrough deals in other parts of the world announced by MGM Networks in the last several months, including the launch slated for later this year of the MGM Channel into Central/Eastern Europe, in partnership with Liberty Global’s chellomedia division, as well as a slew of new distribution deals for the MGM Channel in Asia.