MUMBAI: Time Warner’s television subsidiary HBO has assigned Black White Orange Brands as its official licensing and merchandising agent in India for Game of Thrones (GOT). This partnership brings new opportunities for the channel to build on the worldwide GOT fan base by developing officially licensed products for its followers in India.

The brand licensing company will help to ensure that Indian fans are not far behind in building their own GOT memorabilia collections by paving the way for HBO to partner with companies to develop merchandising and retail opportunities for the show in a market that consumes the property on a level at par with international audiences.

“This is a huge achievement for us at Black White Orange, and to say we are ecstatic would be underplaying the surge of emotions we’re feeling. Game of Thrones fans get transported into the world of Westeros when watching the show and are eager to extend that experience into their everyday lives. We’re honored & excited to work with HBO, who have instilled faith in a young team like ours, to make that possible for the show’s many fans across India,” said Black White Orange Brands founder and CEO Bhavik Vora.

Internationally, HBO Global Licensing has created a robust catalog of GOT products, from conventional categories such as apparel, figures, collectibles and digital games to specialty categories such as special edition board games and a range of craft beers. Black White Orange will represent HBO in India to develop licensed products like apparel, wall décor, drinkware, stationery, and other collectibles.

It has also signed on leading brands like NBCUniversal, Sesame Street, Brand YouWeCan, The Emoji Company and bCreative.