MUMBAI: Business and financial news network Bloomberg Television has launched its 24-hour business and financial news network in Thailand.

The channel will now air on United Broadcasting Corporation (channel 78), reaching approximately 400,000 subscribers. Bloomberg TV is available to digital cable subscribers on UBC's gold package.

"Across Asia, serious investors turn to Bloomberg for the information they need to make smart business decisions," said David Wachtel of Bloomberg. "We are answering the demand from one of the region's most vibrant economies."

Subscribers will now have access to Bloomberg LIVE! Bloomberg's morning news program in Asia, featuring reports from bureaus in Tokyo, Hong Kong, Bangkok, Sydney, Singapore, Seoul, Taipei, Shanghai, Beijing and beyond-plus interviews with the day's big newsmakers, overnight business news and market movements from Europe and the United States, and the latest updates on world news, weather and sports, says an official release.

Co-hosted by veteran financial TV reporter Bernard Lo and award-winning anchor Catherine Yang, Bloomberg LIVE! offers its audience access to top CEOs, business analysts and industry experts, providing an inside view from the region and the world's money centers on what's moving the markets.

Bloomberg Television is available in Asia on StarHub in Singapore, Hong Kong Cable TV and TVB Pearl in Hong Kong, Astro in Malaysia, Sky Cable in the Philippines, Sky Perfect in Japan, and others.