MUMBAI: Get your popcorns, grab your drinks, hop on to your couch and get comfortable because it is going to be a week full of binge! Zee Café brings Breakfast to Bed Binge, an enthralling line-up of television’s most critically acclaimed shows under the new property from December 25, 2018 – January 1, 2019. ‘Breakfast to Bed’ is here to take your boredom away and end your year with a ‘BANG’! The property has been specially curated with most loved television shows of 2018 featuring award winning Hollywood actors and critically approved series.
Missed catching up on your favorite shows due to a busy schedule this year? Don’t worry Zee Café has got you covered. The content block will showcase a variety of genres: drama, sitcoms and reality and shows like House of Cards, Scandal, The Big Bang Theory, Lethal Weapon, Our Cartoon President, Charmed, FBI, A Million Little Things, Inhumans, Supergirl, The Middle, 9JKL, Young and Hungry, Happy Together, World Of Dance, 100% Hotter. For the first time on Indian television, Zee Café brings together 16 shows, 139 hours of content spread over 8 days.
Keeping in line with the proposition, the channel will be engaging its viewers through a high impact campaign across television and digital mediums. The channel is creating engagement through social media and influencer activity for the much talked about property and its much-anticipated new-year.