MUMBAI: Banijay Asia, the production house, helmed by Deepak Dhar has partnered with Dhoni Entertainment Pvt Ltd which is led by cricketer— Mahendra Singh Dhoni, with an aim to create engaging and exciting content across various genres.  

The vision of this partnership is to create premium content that will be distributed across multiple platforms in Indian and South East Asian markets. Banijay founder and CEO Deepak Dhar said, “In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertainment Pvt Ltd and Banijay Asia.”

Dhar is bringing a plethora of content across different subjects. Credited with over two decades of expansive experience, he has also contributed greatly in changing the landscape of content across platforms and ruled the world of TRPs with some of the most talked about shows in the history of Indian Television like ‘Bigg Boss’, ‘The Great Indian Laughter Challenge’, ‘Khatron Ke Khiladi’ amongst the others.

Mahendra Singh Dhoni said, “The Bigg Boss, Mr. Deepak Dhar has been introducing disruptive content to the audiences since more than two decades. I am really excited to join hands with Banijay Asia, I am overwhelmed and looking forward to creating exciting content for my audiences. I hope with this partnership I keep up to the expectations of my fans who have been supporting me and looking up to me. In 2019, we promise to create energising, exciting and enthralling content for the audiences across platforms.”