MUMBAI: The production volume generated by the TV format business globally was in excess of 9 billion euros as estimated by a FRAPA study in 2009. Estimates are that this could have crossed euros 10 billion by now.
Indiantelevision.com calculations place the size for the business in India at around Rs 950 crore nationally, for shows which are produced from international, indigenous formats and even format TV show imports.
Dance India Dance, one of the most popular original Indian formats in recent times, and has now branched out and in its four season run, spawning three spin-offs’ viz., Dance India Dance: Super Moms, Dance India Dance: Li’l Masters and Dance India Dance Doubles. Cadbury Bournvita Quiz Contest remains India’s oldest original format to be still in production, since its inception back in 1972; and still remains India’s longest running quiz contest. India has adapted quite a few international reality formats, namely, Who Wants to Be a Millionaire, Masterchef, Big Brother, Britain’s Got Talent, American Idol, Dancing with the Stars and Road Rules, along with adaptations of scripted formats such as 24 and The Killing currently in production.
Earlier this month, UK research firm Madigan Cluff released its annual state of the union update and report on the business titled TV Formats in Europe 2014. It states that despite the global prolonged advertising recession and the fact that several major titles have peaked, the TV formats market in Europe is showing remarkable resilience. The value created by the top 100 formats was $2,931 million in 2013 for 84 European channels across the 16 territories and 21 distributors, according to the TV Formats in Europe report. The value created by formats for UK broadcasters was $600 million in 2013, down from $677 million in 2012. The number of hours broadcast reached 28,386 in 2013. France’s TF1 ($332 million) was the leader with Italy’s Rai 1 at No 2 and the UK’s BBC1 at third spot. Russia’s 1TV entered the top 10 in 2013 —by more than doubling its formats revenues in the year.
The UK, followed by France is the TV formats leader in Europe. France recorded $599 million in 2013, up from $547 million in 2012. The UK, France, Germany and Italy accounted for 72 per cent of Europe’s total value created in 2013.
The total number of hours broadcast in Europe for the 100 formats was 28,386 in 2013 with the UK coming up as the leader again, despite its 2013 total was estimated at 3,935 being considerably lower than in 2012, which was estimated at 4,623. Romania took third place, having added 645 hours to its total in 2013.
