MUMBAI: Banijay Rights today has appointed Matt Creasey as EVP, Sales, Co-Productions and Acquisitions for the rest of the world. The announcement follows after Banijay’s recent acquisition of Endemol Shine Group and onward integration of the two global businesses.

Creasey, in his new role, will report to Banijay Rights’ CEO Cathy Payne. He joins the leading sales division from Endemol Shine International, where, until now, he served as EVP, sales and acquisitions. Creasey will continue the company’s operation from Los Angeles, he will be responsible for all sales operations and the team for territories outside EMEA.

Creasey joined Endemol Shine International in 2006 as director of sales and distribution. He has spent his career to date selling and exploiting some of the world’s largest entertainment brands. With an invaluable client base, cross-platform sales experience, unrivaled knowledge of the catalog, and extensive commercial wisdom, he will work closely with Banijay Rights’ newly-appointed leadership team to set the strategy and grow the business across his assigned territories. Exploring opportunities across linear, SVOD and AVOD, he will also handle scripted co-productions in the US and rest of the world, alongside sales and acquisitions.

Prior to his significant stint at Endemol Shine International, Creasey was head of sales at Celador International.

Banijay Rights CEO Cathy Payne said,  “Matt has long been a highly-valued senior member of the Endemol Shine team and I could not be more pleased to have him joining me at Banijay Rights. He has an undisputed knowledge of the industry and is sure to thrive in his new position leading the rest of the world across the united catalogues.”

Creasey on his appointment says, “Bringing together an unrivalled catalogue of global hits, a hugely talented team and an impressive sales network, Banijay Rights now stands as one of the world’s biggest distribution leaders, and what better place to call home. I’m looking forward to working with Cathy again and can’t wait to get started on driving maximum value for our treasure trove of IP in the US and beyond.”