MUMBAI: Banijay Brands has appointed brand management agency WP Brands to represent Peaky Blinders and Simon’s Cat in Australia and New Zealand, as part of the continued expansion of its brand footprint.
Global hit Peaky Blinders is a BAFTA award-winning BBC One series created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke) and produced by official brand owner, Caryn Mandabach Productions and Tiger Aspect Productions. Season five aired on BBC One last year and delivered the show’s highest ratings yet. The series has been televised in more than 183 countries, as is available for streaming on Netflix.
Simon’s Cat is a worldwide phenomenon, viewed in over 100 countries, with 7 million fans on Facebook, 2 million followers on Instagram, and more than a billion views on YouTube.
Created by award-winning illustrator, animator and director, Simon Tofied, Simon’s Cat features the hilarious antics of a mischievous white feline and his long-suffering owner Simon. First posted on YouTube in 2008, the Simon’s Cat brand scored international success across multiple categories including gaming, publishing and apparel. There have been more than 80 million digital sticker downloads and in excess of 18 million mobile gaming downloads with further titles in development.
Banijay Brands brand licensing group director Smith said, “WP Brands has a stellar reputation and we are thrilled to now partner with the business on these hugely popular brands. We have a shared passion and belief in the appeal for customers in Australia and New Zealand.”
WP Brands MD Lim Mi-Kyoung said, “WP Brands is excited to be working alongside a phenomenal media partner like Banijay Brands and we are looking forward to further building on the consumer products offering in our market. We can’t wait to bring fans more opportunities to engage with these two exciting and wildly popular brands.’’
