MUMBAI: Strengthening its regional offering, Zenga TV has added Bangalore-based Raj Television‘s bouquet of channels.
Raj TV channels will now be available free to mobile phone and web users globally.
Raj TV Network‘s bouquet has channels in all south Indian languages in music, GEC, news and movies. The network also has a Hindi channel in the name of Raj Pariwar. The channels include Raj TV, Raj News Tamil, Raj Music Kannada, Raj Music Malayalam, Raj Music Telugu, Raj News Telugu and Raj NewsX Telugu.
With the addition of Raj TV bouquet on Zenga, mobile users will be able to enjoy a mixture of live contemporary Tollywood, Sandalwood and Mollywood content. Programmes that include celebrity interviews, artist profiles, movies, film premieres and parties will transport the mobile viewer into the centre of the glitz, glamour and glitterati of Tollywood.
Commenting on the partnership, ZengaTV CEO Shabir Momiin said, "Raj TV has a great channel bouquet and we are delighted to have them on the ZengaTV network. This tie-up will be especially useful for loyal fans of Raj TV outside the country."
Raj TV Head Distribution S. Swaminathan said, "Since inception Raj TV has made an enormous impact on the hearts and minds of the Indian television audience, therefore launching on the ZengaTV network is an important and crucial step in reinforcing Raj TV as the most popular among south Indians in news, music and entertainment."
Earlier, the mobile TV platform had partnered ETV network to offer 12 channels from the ETV stable to its subscribers for free.
