MUMBAI: Zee TV has announced the launch of an online app on Facebook to promote their recently launched prime-time fiction property ‘Housewife‘.

Aiming to give housewives appreciation for their hard work, the app allows them to upload pictures of their personal achievements and exchange notes with other housewives about the same.

According to the channel, the idea of the app for ‘Aaj Ki Housewife Hai ... Sab Jaanti Hai‘ is that only a housewife would rightly be able to appreciate the achievements of another.

The app is available on Zee TV‘s Facebook page.
 
The show that has launched on 31 December highlights how being a housewife is not just a respectable choice but a challenging job that calls for resourcefulness, creativity and tact.

Set in Allahabad, the show features Sona, a journalist who consciously decides to leave her job and be a housewife on getting married. The show will explore how she applies her intelligence to being a smart housewife, plays her cards well and sets an otherwise dysfunctional family back on track.