MUMBAI: Asia TV USA, the exclusive distributor of Zee channels in the Americas, has initiated a technical task force, making sustained efforts to seek out those who are pirating programming and signals from the Zee suite of channels.

Zee said it is taking all steps to prohibit piracy where streaming of content on services such as Live TV Box, Shava TV, Jadoo TV and Boom TV permit viewers to access Zee’s content illegally.

Zee has been successful in shutting down Zee content on Live TV Box and Jadoo TV that was being streamed illegally.
"We recognize that consumers are being led to believe that Zee content is legally available for free on these streaming boxes. However, Zee in the Americas is a premium subscription service that viewers pay a monthly fee to receive," a Zee spokesperson said.

It also said that it will not hesitate to take action against illicit services such as those described above as well as South Asian retail stores that sell these boxes.