MUMBAI: Leading film entertainment company, Yash Raj Films, has entered into a licensing deal with Novex Communication for all existing Hindi movies and forthcoming movies for cable TV viewing.
The one-year deal with YRF is through to 31 March 2013, with the option to renew it.
Yash Raj Films has 53 Hindi movies in its library including the likes of Daag, Kabhi Kabhi, Noorie, Silsila, Faasle, Chandni, Lamhe, Daar, Dilwale Dulhaniya Le Jayenge, Dil toh Pagal Hai, Dhoom 1, Dhoom 2, Bunty Aur Babali and Band Baaja Baraat.
The company also has a stream of movies lined up for release in the current year namely Ishqzaade, Ek Tha Tiger (Salman Khan & Katrina Kaif), Untitiled film directed by Yash Chopra releasing in Diwali (Shahrukh Khan, Katrina Kaif & Anushka Sharma), Dhoom 3 (Aamir Khan , Katrina Kaif , Abhishek Bachchan releasing on 2nd half of 2013) and 4 to 6 more movies till December 2013.
"We are licensed to offer their existing and forthcoming movies to MSOs for showing on their wide network in digital mode. These top class movies will be available for release on cable TV at appropriate rates," Novex said.
Yash Raj and Novex have also tied up since last year for ground license for Yash Raj music. In addition to Yash Raj, Novex has also entered into arrangements with Shemaroo, UTV and Big Net songs and music. Today, Novex has license of more than 20,000 songs and is seen as an alternate to old companies who have created monopolistic situation in the market.
