MUMBAI: YouTube, the world‘s leading video community, has partnered with digital specialists Rightster and international sports media rights agency MP & Silva, to bring the best of international football content to YouTube.
This partnership creates a new football channel on YouTube, Love Football, which will include highlights from Italy‘s Serie A, France‘s Ligue 1, US Major League Soccer, Brazil‘s Serie A and the Championship, FA Cup and Capital One Cup from England.
YouTube audiences can now access some of the best footballing action from around the world. In addition, Love Football offers fans the ability to subscribe to content on YouTube from their favourite leagues. Clips of interviews with players and managers, documentaries and behind-the-scenes footage are also part of the channel offer.
YouTube EMEA Senior Director, Sports Stephen Nuttall says, "We‘re delighted to be able to offer content from Italian Serie A, French Ligue 1 and other international leagues to YouTube‘s passionate football community around the world.
"Our ambition is to establish YouTube as a destination for goals and highlights and this deal adds another top league to YouTube‘s football offer."
MP & Silva Group CEO Andrea Radrizzani said, "Launching Love Football on YouTube is an extremely exciting project for us. In addition to highlights clips our new channel gives us the ability to stream live sports content. We can now for the first time engage directly with consumers and football fans on a global scale."
Rightster Founder and CEO Charlie Muirhead said, "We‘re delighted to be supporting MP & Silva with the exciting launch of the LoveFootball Channels on YouTube. The YouTube platform now has many amazing new features that sports fans will love. Rightster‘s audience development team in London and New York have already been busy working to alert fans and build the loyal and passionate subscriber base these channels deserve.
"For the first time, Rightster provides MP & Silva with centralised visibility and control of all its sports rights, including complex geographic restrictions and release windows, across both YouTube and all other platforms and publishers - allowing them to do the best possible job for each League."
