MUMBAI: Pay-Per-View (PPV) and Video On Demand (VOD) platform service in China YOU On Demand, has signed a distribution agreement with Tianjin IPTV (Internet Protocol Television), which covers households across 16 major districts and counties in the greater Tianjin metropolitan area.

You On Demand will officially launch with Tianjin IPTV immediately following the completion of the Chinese New Year celebration which began on 10 February, 2013.

IPTV is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats.
The signing with Tianjin IPTV represents an expansion of YOU On Demand‘s services from cable to the IPTV platform, thus increasing the number of customers who can view the wide variety of films YOU On Demand delivers each month through its Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) packages.

You On Demand chairman, CEO Shane McMahon said, "You On Demand is always seeking to partner with new and exciting distribution platforms in order to deliver the highest quality entertainment experience to the broadest reach of existing and potential new customers.

"We are honored to partner with Tianjin IPTV and are looking forward to reaching this new consumer base."

You On Demand currently has content deals in place with studios including Disney Media Distribution, Paramount Pictures, Universal Pictures, Warner Bros. and Miramax Films as well as a selection of content from Chinese filmmakers.