MUMBAI: US business newspaper The Wall Street Journal has announced several new distribution channels for WSJ Live, the interactive video service for iPad, Internet-connected televisions and set-top boxes that launched in September.

The WSJ Live app is now available via Apple TV, Google TV and Roku, adding significant reach across a variety of platforms for live and on-demand programming from The Wall Street Journal Digital Network. On-demand video from WSJ Live is also now available on Daily Motion.

Previously, the company announced distribution agreements with Boxee, Etisalat, Panasonic‘s VIERA ConnectTM -enabled HDTVs, Samsung 2011 Smart TVs, Sony Internet TV, VIZIO Internet Apps HDTVs, and the Yahoo!® Connected TV platform. The WSJ Live app for iPad has been downloaded more than 125,000 times since launch.
 
The Wall Street Journal Digital Network GM Alisa Bowen said, "We‘re continuing to rapidly expand the distribution of WSJ Live and users are responding with high downloads and streams. Adoption rates have far surpassed our original goal, and the demand for additional programming - as well as interest from advertisers - continues unabated. This is really just the beginning."

In addition, The Wall Street Journal will be among the partners creating exclusive content for YouTube‘s new original channels. The Journal‘s lifestyle channel will feature a daily show based on Off Duty, covering design, fashion, travel, wine, food, and tech.

Leveraging Dow Jones‘ 2,000 journalists worldwide, WSJ Live currently offers up to four total hours of live programming each business day - including the News Hub, Lunch Break, Digits, Opinion Journal and more - and more than 2,000 on-demand videos from across the company‘s network of sites.

The WSJ Live App is available for free from the App Store on iPad and now includes AirPlay compatibility, allowing users to watch WSJ Live on their Apple TV, and sharing functionality, enabling users to seamlessly share videos through email, Twitter and Facebook.