NEW DELHI: Worldspace Radio, which had bid adieu to India some time earlier, is returning in a new format. Rechristened iMusicSpace, it will be available on Airtel digital TV.
DTH customers can now listen to an extensive collection of latest and retro Hindi songs, popular ghazals and their favourite regional music channels on the new avatar radio. Customers can now enjoy 24X7 radio on their TV in their native dialect be it Hindi, Bengali, Gujarati, Marathi, Punjabi, Tamil, Malayalam, Kannada or Telugu.
Comprising 12 channels including devotional and kids channels, iMusicSpace is now available to customers at Rs 35 per month.
Bharti Airtel CEO-DTH/Media Shashi Arora said, “The launch of Worldspace Radio on Airtel was an industry first and we are ecstatic to re-launch the new and evolved iMusicSpace application today on Airtel Digital TV. This service is yet another step by Airtel towards making TV a wholesome entertainment package for customers and we look forward to our partnership with Timbre Media for the WorldSpace Radio service”.
The service has been launched on the DTH platform in association with Saregama and Timbre Media who will jointly provide the content for the application.
Mathewkutty Sebastian, CEO of Timbre Media, a company formed in 2010 by the erstwhile employees of Worldspace India, said: “Timbre Media is happy to be able to offer Airtel DTH subscribers the music experience they enjoyed in the past on this platform, brought to them by the very same dedicated team of radio professionals who pioneered genre based programming in India for WorldSpace.”
Airtel digital TV customers can easily access the application by just clicking the iTV button on their remote. The new channels include Magikbox (kids), Shraddha (Devotional) Farishta (Retro Hindi), Falak (Ghazals), Sonar (Bengali), Umang (Gujarati), Surabhi (Marathi), Tunak (Punjabi), Thenisai (Tamil) Madhuri (Malayalam), Sparsha (Kannada) and Spandana (Telugu).
Worldspace had gone bust globally and in India it has come back as a restructured organisation.
