MUMBAI: TV Guidance Company, What‘s-On-India, has launched a new business vertical “ ‘Television Street Maps‘ to keep an eye on day-to-day changes to TV channel availability and placement across C&S households.
The service has already gone Live and has attracted a host of customers from the TV sector, the company claims.
The move is strategic in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to the digitalisation regime being introduced by the government.
What‘s-On-India has already expanded this system nationwide to cover 700+ analogue and digital head-ends across almost 300 towns and cities.
What‘s-On-India EVP Joydip Kapadia said, "Our plans are to expand the system to 1000+ head ends over the next three months besides providing insightful value added services in this space to stakeholders. This new vertical inside What‘s-On-India has started with a bang adding a series of new customers which include One-Alliance, MSM Network, UTV Network, Viacom-18 among a host of others."
What‘s-On-India CEO Atul Phadnis added, "We are very excited to enter this space. Over the next few quarters, What‘s-On-India will be investing in this vertical to expand its scope across the country as well as to bring in newer technologies and automation for faster information from the ground. We are also integrating TV Street Maps with our EPG Systems for certain breakthrough solutions within the Indian market!"
