MUMBAI: TV guide company What‘s-On-India has launched official Indian TV guide iPhone application for its users featuring all the programming action across more than 500 TV channels.

The channels will include 100+ news channels, over 50+ movie channels, 50+ general entertainment channel (GECs), music channels, sports, infotainments, and kid‘s channels, channels in genres such as Food, Crime, and Education.

What‘s-On-India GM Abrar Shaikh said, "TV consumption is becoming a two-screen experience where viewers are engaging with another device while watching TV. What‘s-On-India, through its Mobile Apps is making it easier for TV addicts to decide which shows to watch across hundreds of thousands of TV shows, movies, matches, events and programmes happening on television every week. If you have an iPhone with iOS 3.1 or higher then you can download this free app directly from the iTunes store." 
 
This guide app offers TV content search and discovery with views. Viewers have the option to sift through programme details across different languages, genres as well as search by date, time and star cast. They can also set favorite programme and set reminder alerts for a future airing.

The free application allows users to search all the action that‘s happening on Television across their favorite channels, programmes and TV genres.

What‘s-On-India is betting high on its apps with this launch after the successful Android launch couple of weeks back. The new iPhone app features a programming guide, genre filter and offers a new, smart way for users to discover and watch TV.