MUMBAI: In a bid to increase the brand’s outreach among the digitally savvy, constantly evolving, urban Indian consumer, beauty service provider Kaya Skin Clinic has donned a new digital avatar.
Digital marketing agency Webchutney is responsible for the brand’s digital initiatives to infuse greater interactivity and deeper engagement and making it more approachable on the web.
The beauty service provider desired to bring alive and inspire the ‘awe of transformation’ more effectively in its brand communication online.
Kaya Skin Clinic marketing head Suvodeep Das said, “Kaya has built a reputation as the ultimate expert that solves all skin problems. Our new identity is inspired by insights gained through research and consumer feedback. Revamping our website has been an important part of this repositioning exercise. There has been a 360 degree overhaul of our website that is in tandem with the new brand identity. The Webchutney team understands our brand and we have been very impressed with their creative ingenuity.”
The refurbished website includes a host of interactive elements and intuitive features such as an interest-based Compliment Cloud to push supplementary services, facility to book online appointments, interactive forms for campaign registrations, social plug-ins for Facebook and Twitter, clinic locator, loyalty promotions, e-coupons/codes and e-shop to purchase products conveniently.
Webchutney chief executive officer Sidharth Rao said, “We are delighted to have the opportunity to partner with Kaya Skin Clinic which strengthens our existing and long-standing relationship with Marico. We are confident that this initiative will achieve the desired positioning for Kaya as a brand and help establish an indispensible relationship with their core audience, online.”
Kaya Skin Clinic has 82 outlets in 26 cities across India, 19 clinics in the Middle East and two clinics in Bangladesh with a team of over 280 dermatologists and a customer base of over 600,000 men and women. In 2010, Kaya also acquired the leading aesthetics company DRx Clinic with three centers across Singapore and Malaysia.
