MUMBAI: US retail major Walmart has announced the launch of Vudu for the iPad.
Vudu, a subscription-free, video-on-demand movie service and wholly owned subsidiary of Walmart stores, has optimised the navigation experience of Vudu.com to enable millions of iPad owners to rent or buy entertainment content and then stream it easily through any iPad browser.
iPad users can go to Vudu.com and browse through Vudu‘s entertainment content library, which includes more than 20,000 blockbusters, Hollywood classics, independent films and TV episodes, then rent or purchase and watch them instantly. For one touch access to Vudu, customers can add a Vudu icon to their iPad desktops by clicking the "Add to Home Screen" button when on Vudu.com.
Vudu GM Edward Lichty said, "At Walmart, one of our key priorities is to provide one continuous experience for our customers to interact with our brand — whether that is in stores, online or from their mobile devices. Vudu‘s launch on the iPad plays into that vision as we‘re committed to offering the VUDU experience on as many devices as possible so customers can shop for and access their favourite movies and TV shows however they want, whenever they want."
Movies purchased and/or rented on the iPad can also be viewed on Walmart.com/Vudu, Vudu.com or on any Vudu-enabled consumer electronics device.
Vudu is currently available on more than 300 consumer electronics devices including Internet-capable HDTVs, Blu-ray Disc players and the PlayStation 3 — more than any other pay-per-view service.
