MUMBAI: Vuclip has announced the launch of its new advertising unit Vuclip Click2Vid globally.

Vuclip Click2Vid is a mobile video ad unit that provides media experience across 5,500 devices, including smartphones, feature phones and tablets, without requiring time consuming, manual adjustments by brands or advertising agencies. 
 
The pilot run of this program is running in India and according to the company, brands such as Hindustan Unilever Limited (HUL) and Cadbury Silk have already experienced success reaching more than 100 million mobile Internet users in India. For example, Cadbury Silk experienced one million impressions from an approximately six-week campaign, the company said in a statement.

Vuclip‘s Click2Vid ad unit allows clients and agencies to handle all aspects of ensuring the creative is optimised for all devices and can play the video ad directly, without the need for an intermediate landing page.
 
MadHouse India COO Vinod Thadani said, "We‘ve been helping our brand owners get very focused on targeting consumers where they spend the majority of their time -- on their mobiles - and Vuclip has helped us achieve great success. Vuclip Click2Vid has even enabled us to take television commercials and run them on mobile and enable consumers to interact with them- an innovation I thought would never be possible!"

"We‘re hearing from our pilot advertisers that we have nailed the perfect combination of respect for the user and efficiency for advertisers by making mobile advertising device agnostic. We already have a track record of delivering optimized mobile video to more than 5,500 device types and this announcement is an extension of that. Our priority is to connect consumers with brands without friction," Vuclip global head of advertising and managing director of Southeast Asia Ashwin Puri added.

Vuclip Click2Vid is now available in the US, Indonesia and India.