MUMBAI: Yahoo! India has launched the country’s first-ever online retrospective from Vinod Chopra Films (VCF) on Yahoo! Video.
With this, internet users in India now have the opportunity to watch eight super hit films from this banner for free on Yahoo! Video. Starting 7 May and lasting through September this year, the festival showcases a selection of films from the banner of which some will be available online for the first time.
Movie buffs can catch movies like 3 idiots, Munna Bhai MBBS, Lage Raho Munna Bhai, Parineeta, Parinda, Khamosh, Mission Kashmir and Kareeb. Each film would be available for viewing on Yahoo! Video for 60 days from the day of launch.
Yahoo! India managing editor Prem Panicker said, "For movie buffs, the Vinod Chopra Films label has been a guarantor of quality - entertainment with a mind and heart. From classics like Parinda and Khamosh, to more recent block-busters like the Munnabhai franchise and 3 Idiots, VCF has produced films that have defined their time.
Yahoo! is proud to associate with VCF in its first-ever online retrospective. Online consumption particularly of entertainment content is growing exponentially, and the signal we get from our audience is that they are primed to enjoy such premium content."
Commenting on the tie-up, Vinod Chopra Films CEO Sameer Rao said, "In launching the online Vinod Chopra Films retrospective, we are happy to partner with Yahoo! and take the benefit of their wide reach and strong editorial programming to bring our iconic films to online Indian audiences."
Last year, in an first-ever for India, the kids full-length animation movie Super K produced by Shemaroo Entertainment Ltd. had an exclusive online premiere on Yahoo!
