MUMBAI: Viacom18 and Measat Satellite Systems (Measat) have reached an agreement for use of the Measat-3a satellite for the international distribution of Viacom18‘s channels across the Asian region.

Viacom18 is a 50:50 joint venture between Viacom Inc and the Network 18 Group, which runs leading brands across television, film and digital media. It operates Colors, MTV, Nick, VH1 and Viacom18 Motion Pictures.

"With wide coverage and a powerful Asian footprint, Measat-3a is the obvious satellite choice for distribution of our international services," said Viacom18 chief technology officer Piyush Gupta. 
 
"Measat is excited to be working with Viacom18 to distribute its popular international channels via Measat-3a," said Measat senior director, sales and marketing Yau Chyong Lim. "The addition of Viacom18‘s channels further enhances the assortment of premium channels on Measat‘s 91.5°E Asia video neighbourhood."

The MEASAT-3/3a satellites distribute news, lifestyle, music, general entertainment, sports and documentary channels across Asia. With a bouquet of SD, HD and 3D channels, Measat boasts of being the preferred satellite operator for broadcast distribution in the region.