MUMBAI: Vh1, the International entertainment channel from the Viacom18 stable, has joined hands with Hungama Mobile to launch ‘Vh1 Radio Gaga‘, a mobile radio service for Bharti Airtel mobile customers.
The service allows users to tune in to international songs at anytime of the day on Airtel. The choice of songs can be made from Vh1‘s four definitive categories - Vh1 Top 10, Vh1 Hip Hop Hustle, Vh1 Rock Rules and Vh1 Classic. The service is priced at Rs 2 per day.
Vh1 India channel head Ferzad Palia said, "We always aimed at providing our audience a platform through which they can listen to their favourite tracks 24x7. Through ‘Vh1 Radio Gaga‘, Airtel subscribers can tune to their favourite song and enjoy the best of Vh1 music on the run."
Hungama Mobile COO Albert Almeida said, "Historically international music has not been promoted as heavily as other genres of music content. In spite of this consumption of international music on mobile constitutes five per cent to seven per cent of the overall music. This number has largely been on the back off growing interest among the young upwardly mobile audiences who have actively sought this content."
Through this venture, Vh1 extends its presence beyond television and online media to the mobile platform by providing its fans an experience on the go.
