MUMBAI: Online and mobile video advertising company, Vdopia, has made strategic alliances with Interactive Advertising Bureau (IAB) and Horn Group to further support its position in mobile video advertising.

Vdopia joined the IAB’s mobile marketing center of Excellence to take an active role in helping shape the ad industry’s adoption of mobile video and provide various perspectives on industry issues such as standards, formats and measurement.

Vdopia chief business officer co-founder and chief business officer Saurabh Bhatia said, “As the pioneer in mobile video advertising, we look forward to collaborating with the IAB and our fellow council members to grow industry adoption of mobile video as the next wave of brand media for smart marketers everywhere.” 
 
Vdopia has also allied with Horn Group as its digital communications agency of record for its mobile business.

On its second anniversary today, Vdopia marked its 4 billionth mobile video ad served. 
 
Established in 2009, the company now serves multiple smartphone and tablet platforms, across mobile web and apps.
Vdopia’s customer base represents brands such as Bausch+Lomb, Disney, Ikea, McDonald‘s, Microsoft, MillerCoors, Nokia, Samsung, Scion, Sony Pictures, Universal Studios, Vodafone, and Wrigley.