MUMBAI: Mobile and online video advertising company, Vdopia, has entered into a marketing agreement with IAS Media, a media marketing group operational in Middle-East.
According to the deal, IAS Media-Digital, the company‘s digital arm, will now offer the full array of Vdopia offerings including pre-app, in-app and mobile web video ads on smartphones, and Vdopia‘s full portfolio of online video products.
IAS Media MD Ali Asgar Mir said, "Vdopia‘s industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region‘s biggest brands and their target audiences."
IAS Media deals with media buying houses, advertisers and advertising agencies across the Middle East.
Vdopia VP-India and In-charge for Middle East expansion Debadutta Upadhyaya added, "We are excited to have IAS Media-Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market. Our reach as the No. 1 video ad network, coupled with IAS‘s exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions."
