MUMBAI: Twitter Inc has acquired a competing blogging platform, Posterous.

"Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better," a Twitter blog post confirming the acquisition read.

The two companies announced the deal with separate yet similar blog posts. "The opportunities in front of Twitter are exciting and we couldn‘t be happier about bringing our team‘s expertise to a product that reaches hundreds of millions of users around the globe," Posterous founder Sachin Agarwal wrote in a Posterous blog post.

Posterous was founded in 2008 by Stanford grad and former Apple (AAPL) worker Agarwal, who developed the company at startup incubator Y Combinator. The blogging platform was meant to be extremely simple, with the ability to post using just an email.

The company, with 15 employees, claims 15 million users and has received $5.1 million in venture funding from firms such as Redpoint Ventures and Trinty Ventures.