MUMBAI: TrueVisions, Thailand‘s nationwide pay TV operator, has selected Irdeto to deploy Irdeto Customer Central, a fully-integrated customer care and billing solution designed to help pay TV operators effectively manage multi-play services.
Irdeto Customer Central will enable TrueVisions to consolidate its cable and satellite subscribers into one database, providing the pay TV operator with a system that is more cost-effective and easier to deploy.
"Irdeto has been a trusted business partner for a long time and has been instrumental to growing our pay TV business in Thailand. Irdeto‘s deep knowledge of the pay media industry and solid track-record in providing innovative solutions specifically designed for pay TV services made them a natural choice for our customer care and billing needs," said TrueVisions director of information systems Ratchanee Ajchariyawongkul.
TrueVisions is part of True Corp, a brand in Thailand backed by Asia‘s largest agro-conglomerate, the Charoen Pokphand Group.
At present, pay TV penetration in Thailand is one of the highest in Southeast Asia at 50 per cent. According to the Satellite Television Association in Thailand, the penetration of cable and satellite television is expected to reach 80 per cent of the country‘s 20 million households as Asia Pacific is undergoing a digital TV boom that will see penetration increase from 29 per cent in 2012 to 73 per cent in 2016.
