MUMBAI: Digital video recording (DVR) pioneer TiVo Inc. is joining hands with online video service provider Brightcove to deliver web-based programming to TiVo‘s broadband television boxes. This will enable TiVo users to record internet-based videos from Brightcove‘s content partners.

Initially, all content will be offered for free to TiVo subscribers and advertising will be carried within the content.

Brightcove‘s technology gives producers the solution to create online videos and then syndicate them through Brightcove‘s distribution channels, of which TiVo has become the latest.

Brightcove also has a deal with Time Warner Inc. to start distributing videos this summer on AOL‘s Web portal.