MUMBAI: Times Internet Limited (indiatimes.com) is expanding its sports portfolio. International sports media company Perform today confirmed a deal with the Internet media company for the English Premier League‘s (EPL) online and mobile video content rights for India.

The partnership will have video content of the EPL appear across both the online and mobile portals of Times Internet. The Indian Premier League (IPL) and the NBA is also with Times Internet.
 
The website clips will be delivered across Indiatimes portals as well as via Perform‘s embeddable sports VOD platform ePlayer.

The advertising inventory will be sold by both parties. For mobile, the clips and related content will be available on the Indiatimes 58888 mobile site exclusively as well as via a range of Indiatimes branded mobile portals on telecom partners within India.
 
Times Internet claims that in August 2011 it reached over 24 million unique visitors while the mobile sites reached 20 million unique users.

Times Internet CEO Rishi Khiani said, "Given the growing popularity of football, especially EPL, in India, this is a strategic content partnership for us. Couple this with the growth of fans accessing sport via connected devices and our reach in the Indian market, we are poised to capitalise on these trends whilst simultaneously providing our readers and advertising partners with exciting new sport content."

Perform joint-CEO Oliver Slipper said, "The Indian market provides a hugely exciting opportunity and we are delighted to be partnering with such an influential publisher. As we are seeing in other markets, as networks improve and devices become more widely adopted, accessing sport video becomes the norm and with this comes commercialisation opportunities which we are well placed to take advantage of."