MUMBAI: Time Warner Cable has launched TWC TV channel on Roku players. Customers will be able to stream up to 300 channels of live programming in their homes through the Roku device at no additional cost.

“This fourth platform launch for TWC TV represents a new viewing experience for our customers. It’s a great complimentary service in the home, offering thousands of programs at their fingertips. We’re proud to add TWC TV for Roku to the growing collection of devices our customers use to watch content in the home," said Time Warner Cable SVP and GM, Video Mike Angus.

Key features on TWC TV for Roku include: access to up to 300 channels of live programming, ability to browse carousels of genre-grouped titles, option to view recently viewed channels and create favorite channel list, and parental control channel blocking.

Time Warner Cable plans to add On Demand content to the offering later this year. TWC TV for Roku is available to Time Warner Cable video subscribers with a TWC authorized modem and a Roku 3, Roku 2, Roku HD, Roku LT player or Roku Streaming Stick.

Customers also need their TWC ID and password. Channel line-ups vary per market and depend on which video subscription package a customer subscribes to. TWC TV is also available on Apple iOS, Android devices and PCs and Macs via TWC website.