MUMBAI: T-Series, is hitting another high note. The music company has crossed an unprecedented one billion video views for their official YouTube channel.

T-Series has become the latest Indian entertainment entity to cross the coveted one billion video views on YouTube in a short span of just over two years with over 2.3 million subscribers. Just recently during the first week of February 2013, T-Series‘ channel reached over one million subscribers and continued to rise, hitting the two-million subscriber mark within the following 15 weeks, and now crossing over one billion video views on its main channel.

CMD Bhushan Kumar said, "I would like to dedicate this success to all our fans all over the world who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and experience to our discerning consumers worldwide".

Commenting on the milestone achieved, YouTube APAC head of music partnerships Anthony Zameczkowski said, "The Internet is the global distribution channel of the future and T-Series‘ recent momentum is a great example of how music labels are using YouTube to innovate online and find new audiences around the world."

T-Series‘ official YouTube channel offers a wide choice of content to its discerning fans ranging from Bollywood song videos, audio juke boxes, lyrical Videos, Bollywood twisters, behind the scenes, making of films / songs / videos etc and has been consistently building up a strong community on social networks like G+, Facebook and Twitter etc.